Branding with graphics - Simple and targeted branding as a niche specialist can really help set you aside from the rest, especially in a cluttered industry like real estate.
What do you do? Who do you serve? Who is your ideal customer?
That's the question you should answer with your branding. The graphic above serves and agent who particularly likes to work with second home/vacation home buyers in a warm climate.
The branding we chose is to tell this story right off the bat. It's a simple and clear message that speaks to his prospective customers.
Looking for an agent to represent me as I tour homes with a vacation property in mind will steer me to this agent versus someone who just seems like a generalist.
He specializes in this area and it is made clear by this graphic and other marketing we do.
Working to identify the brand, who he really wants as customers (second home buyers) and then setting a TRIFECTA marketing plan in motion, we have been able to drive the exact type of customers directly to him
Here is the TRIFECTA is that we use consistently to bring in leads: http://www.getyourspotlight.com/realtormarketing.htm
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